How to Add Alt Text on LinkedIn: A Comprehensive Guide

  John /   09 Sep 2023

LinkedIn is not only a platform for networking and job searching but also a place where professionals can showcase their skills, accomplishments, and expertise through posts and images.

To make this platform more inclusive and accessible to all users, LinkedIn has a feature that allows you to add alt text to the images you upload.

Alt text (short for alternative text) is a concise description of an image that can be read aloud by screen readers, making the content accessible to people with visual impairments. Moreover, alt text can also improve your image's discoverability in search engines and help you reach a broader audience.

In this article, I will walk you through the steps to add alt text to your images on LinkedIn.

Step-by-Step Guide to Adding Alt Text on LinkedIn

Step 1: Go to Your Post or Update

When logged in to your account on LinkedIn, navigate to where you want to add a new post or update your existing one. That is, on the homepage (feeds) when posting from a personal account, or on the company page to post as a business.

Step 2: Create a Post

Create a new post or edit an existing one by clicking the "Start a post" box or the "Edit" button on your previous post.

Write your post's content or caption as usual. To add an image, click on the media button.

Step 3: Select Your Image

A file dialog will appear, allowing you to browse your device for the image you want to upload. After selecting the image, click "Open" to add it to your post.

Step 4: Add Alt Text

After uploading your image, it will be previewed. Click on the option labeled "ALT".

Step 5: Enter a Descriptive Alt Text

In the alt text input field that opens, provide a concise and descriptive summary of your image. Think about what information the image conveys and how you can express it in text. Keep it brief but informative.

Once you've entered the alt text, click the "Add" button to attach it to your image.

Step 6: Review Your Post

Before publishing your post or update, take a moment to review it to ensure everything is in order, including the alt text. Then click on the "Next" button.

Step 7: Publish Your Post

When satisfied with your post, click on the "Post" button to make your content accessible to all LinkedIn users.

Conclusion

Adding alt text to your images on LinkedIn is a simple yet impactful way to make your content more inclusive and accessible.

By following the steps outlined in this guide, you can ensure that your posts are visually engaging and informative for individuals with visual impairments.